Marketing Audit Plan
Main goal
Evaluate the company’s full marketing operation, identify what is working and what is underperforming, and produce a prioritized action plan that improves growth, efficiency, lead quality, conversion, and ROI.
Core outcomes
By the end of the audit, you should have:
- a clear view of current marketing performance
- a breakdown of channel effectiveness
- a review of brand positioning and messaging
- a lead funnel analysis
- a competitive comparison
- a diagnosis of wasted spend and missed opportunities
- a prioritized 90-day improvement roadmap
- Review SEO, AEO and GEO results
The cost is $10,000 for 50 hours of my time.
Please email me at: GotoTom3@pm.me
A SWOT analysis is a strategic planning framework used to evaluate a project or business by identifying internal Strengths and Weaknesses, and external Opportunities and Threats. It helps organizations capitalize on advantages, minimize risks, and inform decision-making by creating a 2x2 matrix of these factors.
How to Conduct a SWOT Analysis
- Define Objective: Clearly identify the project or strategy to be analyzed.
- Gather Data: Involve diverse stakeholders to provide realistic input on internal and external factors.
- Create the Matrix: Map out findings into four quadrants:
- Strengths (Internal, Positive):What you do well, unique assets, and competitive advantages.
- Weaknesses (Internal, Negative): Areas for improvement, lack of resources, or gaps in capabilities.
- Opportunities (External, Positive): Market trends, partnerships, or technology gaps to exploit.
- Threats (External, Negative): Competitive dangers, economic shifts, or regulatory changes.
- Strengths (Internal, Positive):
- Analyze and Develop Strategies: Connect the quadrants to form action plans (e.g., using strengths to capitalize on opportunities).
