Tom Forrest
LinkedIn:
linkedin.com/in/tom-forrest-0575635/
Chief Marketing Officer | CEO | Business Development Leader | SaaS | Growth Strategist | SEO Expert
Results-driven executive with 19+ years of experience leading marketing, sales, and
technology initiatives across SaaS, software, cybersecurity, finance, retail, aerospace,
and legal industries. Proven success scaling startups to multimillion-dollar revenues,
managing global teams of 300+, and driving measurable ROI through data-driven
marketing, automation, and product growth. Expert in SEO, SEM, PPC, SaaS
development, revenue growth, strategic partnerships, and customer acquisition. Adept
in CRM optimization, UX/UI alignment, and AI-driven analytics.
Core Competencies
Marketing & Growth: SEO, SEM, PPC, Google Ads, Digital Strategy, Content
Marketing, Branding, CRO, Funnel Optimization, Campaign Management, Social
Media Strategy, Email Automation, CRM Optimization, Retargeting, AdTech, Martech
Stack, ROI Analysis, KPI Reporting, A/B Testing.
Leadership & Business: Revenue Growth, P&L; Oversight, Strategic Partnerships,
Team Leadership, Cross-Functional Management, Business Development, Sales
Enablement, Client Retention, Negotiation, Forecasting, M&A;, Executive Leadership,
Change Management.
Technology & SaaS: SaaS Marketing, Product Launch, Cloud Platforms,
Subscription Models, B2B Marketing, Customer Acquisition Cost (CAC), Customer
Lifetime Value (LTV), API Integration, Agile Teams, Data-Driven Decision Making,
HubSpot, Salesforce, Marketo, UX/UI Alignment.
Industries: Cybersecurity, FinTech, Retail eCommerce, Aerospace Software,
LegalTech, AI-Powered Analytics, Tech Startups, Innovation Management.
Professional Experience
HTP Company LLC | Chief Marketing Officer / CEO | 2005 – Present
• Built and scaled a full-service digital marketing and SaaS consulting firm to $25M in
annual sales.• Managed 300+ employees across marketing, software engineering, sales, and
operations.
• Designed and launched multiple SaaS products later acquired by larger
corporations.
• Achieved 95% business sale while retaining key enterprise clients.
• Delivered measurable growth for clients in finance, technology, retail, and healthcare
sectors.
• Specialized in SEO, SEM, PPC, analytics, e-commerce systems, and conversion
optimization.
• Consulted with organizations including Netflix co-founder Reed Hastings.
• Delivered hundreds of #1 Google rankings and long-term client retention.
Hexagon.com | Vice President, Software & Services | 2000 – 2005
• Led global teams of 142 employees and 20 distributors, driving 304% revenue
growth.
• Oversaw worldwide sales, marketing, and engineering in high-tech software.
• Directed enterprise accounts including the U.S. Department of Defense, Boeing,
Ford, and GM.
• Improved internal systems for forecasting, analytics, and reseller performance
management.
Education
MS – Computer Engineering (Graduate Studies in Business & Engineering)
BS – Business Administration, University of California, Santa Barbara
Ph.D. coursework – Business Administration, UCSB
BS – Business & Engineering, Illinois State University
Additional Information
• Expertise across: Financial Services, Cybersecurity, Aerospace, Retail,
Manufacturing, and Technology.
• Experienced public speaker, consultant, and advisor to startups and Fortune 2000
enterprises.
• Profile: LinkedIn: linkedin.com/in/tom-forrest-0575635/
